16. The Breathing Factory
Win repeat business by making the customer win first
PPC Journey 17 of 18
Cash Is Oxygen
Profit keeps the business attractive. Cash keeps the business alive.
Convert value into cash across the whole operating cycle
Quality, partners and lasting value
What this journey is about
A company announces excellent profit, yet the owner struggles to pay suppliers, salaries and GST. Profit is an accounting outcome; cash is business oxygen.
Cash moves through planning, purchase, inventory, production, dispatch, invoice and collection. Every unnecessary day in that chain is money borrowed from the business. A ₹1 Cr order can need ₹1.5 Cr to finance.
This journey brings Finance and the factory to one language: where cash is trapped today, and which operational change releases it.
Key idea
Cash doesn't disappear. It gets trapped somewhere in the system.
Where we look in your plant
Episodes
8 episodes
Each episode follows one factory story, the business numbers behind it, and one action for Monday morning.
- EP 01Profit on Paper, Pressure in Bank
- EP 02Cash Is Trapped on the Shop Floor
- EP 03Every Extra Day Has a Cost
- EP 04The ₹1 Crore Order That Needed ₹1.5 Crore
- EP 05Inventory Is Not Cash
- EP 06Invoice Is Not Cash
- EP 07Finance and Factory Speak the Same Language
- EP 08Cash Is Not the Destination
Next step
Does this sound like your plant?
We measure where your plant stands today, agree the target with you and work alongside your team until it is reached. We charge on success fees.
Continue the series
Previous and next journey
18. The Factory That Learns
Make improvement continue without the owner pushing it
FAQ
Frequently asked questions
What is PPC Journey 17, Cash Is Oxygen, about?
A company announces excellent profit, yet the owner struggles to pay suppliers, salaries and GST. Profit is an accounting outcome; cash is business oxygen. Cash moves through planning, purchase, inventory, production, dispatch, invoice and collection. Every unnecessary day in that chain is money borrowed from the business. A ₹1 Cr order can need ₹1.5 Cr to finance. This journey brings Finance and the factory to one language: where cash is trapped today, and which operational change releases it.
What is the key idea of Cash Is Oxygen?
Cash doesn't disappear. It gets trapped somewhere in the system.
Which episodes are in Cash Is Oxygen?
Cash Is Oxygen has 8 episodes: Profit on Paper, Pressure in Bank, Cash Is Trapped on the Shop Floor, Every Extra Day Has a Cost, The ₹1 Crore Order That Needed ₹1.5 Crore, Inventory Is Not Cash, Invoice Is Not Cash, Finance and Factory Speak the Same Language and Cash Is Not the Destination.